TAG HEUER, The new AUTAVIA
In a busy world, a urban adventurer is looking for authentical cultural experiences
The Autavia has a long history in adventure, design and technology. For the launch of the new Autavia collection (BW 2019), the video campaign started with a teaser referring to the history, followed by two films: lifestyle and technology.
* Film heritage: the story behind the product and the style that has survived over the years highlight the moments that have gathered a community around shared values * The film lifestyle is based on real-life situations and draws a parallel between the product and key moments that justify the authentic adventures, the journey of life. * The film technology focuses on an intense visual representation of the advantages of the new carbon hairspring in order to higlight the technology.