CHOPARD, The Gentleman’s way
What makes the perfect gentleman? By wearing a L.U.C watch and observing some special guidelines
An Instagram webserie celebrating the golden rules that separate the man from the boy. Every 15 sec-episode illustrates one of these rules with a touch of humour and quirky elements.


Awards 2017: Grand Prix Roman de la création 2019: Cube du Meilleur de la Pub en Suisse

