CHOPARD, The Gentleman’s way

What makes the perfect gentleman? By wearing a L.U.C watch and observing some special guidelines

An Instagram webserie celebrating the golden rules that separate the man from the boy. Every 15 sec-episode illustrates one of these rules with a touch of humour and quirky elements.

Awards 2017: Grand Prix Roman de la création 2019: Cube du Meilleur de la Pub en Suisse

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