Bucherer Pathos Queen
As the essence of PATHOS QUEEN lies in the passionate values of today’s woman, our goal is to use these values to emphasize the qualities of the timepiece.
The model represents femininity. Everything that surrounds her - the flowers, the circles, the drops, etc - are symbolized by her “Pathos”.
The watch is set in the centre of this universe, and acts as a catalyst to the woman’s awakening. The concept of awakening or revelation is introduced at the beginning.
Besides, the film intends to be dreamlike. We set the action in a real space, which is a room with real elements (windows, curtains, mirror, bed, etc).
However, this context is transformed into an illusory world from the moment the protagonist sees the watch reflected in a mirror. In this sense, the watch acts an invitation to a voyage of sensations.
Pablo Martin Torrado