BMC

BMC

A Perfectly Timed Fit
SPORTS

We didn’t choose the journey. The journey chose us. But we have a duty to ourselves to get ready with the right tools.
We didn’t choose the road. The road chose us. But we have a duty to ourselves to cast a spell on the road, to transcend reality.
Snow and sleet. Freezing cold, scorching heat. Contusions, road burn, burning lungs, bruises, broken bodies … Exhaustion, sweat and tears.
We didn’t choose the limits. But we have a duty to ourselves to achieve the unimaginable, outdoing the boundaries of physical abilities.
At the end … we take a moment to breathe. We hear our heart beating … even if we didn’t choose the journey or the road or the limits, our fingertips feel that we chose our being.

CREDITS


client
BMC
production
Freestudios
réalisateur
Olivier Pictet
directeur de la photographie / camera
Olivier Pictet & Benjamin Banon
post production
Freestudios

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