BMC

BMC

A Perfectly Timed Fit
SPORTS

We didn’t choose the journey. The journey chose us. But we have a duty to ourselves to get ready with the right tools.
We didn’t choose the road. The road chose us. But we have a duty to ourselves to cast a spell on the road, to transcend reality.
Snow and sleet. Freezing cold, scorching heat. Contusions, road burn, burning lungs, bruises, broken bodies … Exhaustion, sweat and tears.
We didn’t choose the limits. But we have a duty to ourselves to achieve the unimaginable, outdoing the boundaries of physical abilities.
At the end … we take a moment to breathe. We hear our heart beating … even if we didn’t choose the journey or the road or the limits, our fingertips feel that we chose our being.

CREDITS


client
BMC
production
Freestudios
director
Olivier Pictet
dop / camera
Olivier Pictet & Benjamin Banon
post production
Freestudios

This is a unique website which will require a more modern browser to work!

Please upgrade today!